HannaResearch.com
|
|
Notes about this sample proposal: I deliver a proposal to the client at least a week before testing starts, to give the team time to review and adjust the test design. The details in this sample are drawn from several different projects. In an actual proposal, focus questions and tasks would be more numerous and more specific. This example represents an evaluation of a company web site. Usability Test ProposalLibby
Hanna [Date] Introduction
Company
has requested a usability test to assess comprehension, navigation, and
qualitative impressions of its general web site, Company.com.
On Date, six participants will perform structured tasks using
the web site and then evaluate the site. The
participants will fit a target user profile for the web site.
The results of the test will provide Company with
feedback on ease of use and user satisfaction with the Web site, and
recommendations for redesigning the site in order to maximize user appeal. Test Focus
Questions
Usability QuestionsDo
users get a clear and accurate picture of Company from
their initial interaction with the web site? Can
users easily access information about what Company offers? Can
they quickly find specific details about Company that they
are interested in? Can they find their way back to pieces of information that they had seen before? Is the text on the page (headings, labels, hyperlinks) clear? Do links afford appropriate expectations for the resulting pages? Qualitative QuestionsHow
do users react to the design of the Web site?
Do they find it organized, attractive, and easy to use? Do
they feel like the site is appropriately geared to their profession? Do
they find the information on the Web site useful? What else would they like to see to make it more useful? Would
they recommend the site to others?
Methods
Participants will first fill out consent and confidentiality agreements, and answer a background questionnaire. Then participants will perform a series of tasks using the web site. After all tasks are completed, participants will answer a post-test questionnaire.
Data gathered will be observations of usability issues, time on task, success rates on task, and qualitative reactions and ratings. Test Tasks
Take
five minutes and explore the Company web site.
Please state aloud your first impressions and what draws your attention
in the site. Then close the browser
window and describe in your own words what Company is all
about. Based
on this first impression, what do you like most so far about the Company web site? What
don’t you like about it?
For
the following tasks, imagine you need to make a presentation to your colleagues
on Company
in order to discuss whether or not you should use
Company for future business needs. In order to make the
presentation, you need to gather some basic information about Company. Please perform the following tasks with this goal in
mind.
Background
Questionnaire
What
is your age? What
is your gender? What
is your current job title? How
long have you been in this position? (If
under 2 years, please give previous job titles.) Please
describe your general responsibilities in your current position. How
long have you used a computer? How
long have you used the Internet? What
computer and Internet resources do you use for your work? Which
of these resources is your favorite? Why? Post-test
Questionnaire
Please
rate the Company
web
site in answer to the following questions (rate on a scale from 1 to 5, where 1
= Completely Disagree and 5 = Completely Agree), and explain your answer: It
was easy to find information in the Company
web site.
The
Company
web site appears to have all the functions and
capabilities I need. I
was able to recover from mistakes very quickly in the
Company
web site. I
am satisfied with the Company
web site. What
did you find most useful in this web site? What
didn’t you like about this web site? What
was missing from this web site? Who
do you think is the best audience for this web site? Who do you think it is designed for? Would
you recommend this web site to others? Why
or why not?
Contact me at libbyh@earthlink.net |
Content © 2001 Hanna Research & Consulting Last modified: November 21, 2004 |